The Adoption of the Grab Pay Mobile Payment System by Foreign Students in Kuala Lumpur, Malaysia: Application of UTAUT Model

The purpose of this study was to empirically analyse the determinants of international students' intention to use the Grab Pay mobile payment system in Kuala Lumpur. It examined the influence of performance expectancy, effort expectancy, social influence, and facilitating conditions on the intention to use the Grab Pay mobile payment system. The target population was randomly selected from male and female international students in Kuala Lumpur. The study was a quantitative study assessing the intention to use the Grab Pay mobile payment system among international students in Kuala Lumpur. A self-administered survey questionnaire was used to collect primary data from 180 respondents. The data gathered was analysed using SPSS, and findings discovered that the proposed model explained 61% of the variance in the dependent variable. The results showed that three independent factors, namely effort expectancy, social influence, and facilitating conditions, are the strong predictors of behavioural intention. However, effort expectancy has no significant influence on the intention to use the Grab Pay mobile payment system among international students in Kuala Lumpur, Malaysia. Findings from the study can benefit other academics with a better understanding of the adoption of Grab Pay in Kuala Lumpur. It can also help other institutions in the technology (Grab Holdings Inc., etc.) and financial sectors to better function based on the driving elements towards influencing behavioural intentions on the Grab Pay mobile payment system.