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1 - 7 of 7 items

CONTENT MARKETING EFFECTIVENESS TOWARDS CONSUMER’S PERSPECTIVE ON THE NEW PRODUCT LAUNCH. INVESTIGATION STUDY AMONG YOUNG ADULTS IN INDONESIA

DOI : 10.65136/ejbm.v6i4.116
Winata J. (1), Ibiwani Alisa Hussain (2), Noraini Ahmad (3), Abdullah R.N. (4), Majid M. (5)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) , Malaysia ,
(4) Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) Universiti Teknologi MARA Cawangan Johor, Johor, Malaysia, Malaysia
Abstract : 26
PDF : 38

The Adoption of the Grab Pay Mobile Payment System by Foreign Students in Kuala Lumpur, Malaysia: Application of UTAUT Model

DOI : 10.65136/ejbm.v8i1.84
Radwan Mohamed Abdi (1), Ibiwani Alisa Hussain (2), Wong Huey Wern (3), Syazwani Yahaya (4), Raja Nazim Abdullah (5)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia ,
(5) Universiti Pendidikan Sultan Idris, Malaysia
Abstract : 29
PDF : 44

The Impact of Social Media Beauty Standards and the Social Media Influencers on Perception of Beauty Products by Young Women in Cairo, Egypt

DOI : 10.65136/ejbm.v8i2.82
Fayrouz Wajdi Farouk (1), Ibiwani Alisa Hussain (2), Hartini Ab Ghani (3), Raja Nazim Abdullah (4)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Universiti Sultan Zainal Abidin, Malaysia ,
(4) Universiti Pendidikan Sultan Idris, Malaysia
Abstract : 75
PDF : 110

Precarious Work Among Generation Y in Malaysia: A Model Using Flexible Working Time and Employee Well-Being

DOI : 10.65136/ejbm.v9i1.57
I. A. Hussain (1), Jugindar Singh Kartar Singh (2), N. Ahmad (3), R. N. Abdullah (4), A. Subramaniam (5)
(1) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(2) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(3) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(4) School of Business and Management, Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) School of Business and Economics, Universiti Putra Malaysia, Selangor, Malaysia, Malaysia
Abstract : 91
PDF : 26

Enhancing Sustainability through Green IoT: An Empirical Analysis of Energy Efficiency Realization in the Smart Cities

DOI : 10.65136/ejbm.v10i4.25
Lazim Istiak (1), Fatin Nihal Khan (2), Tahmid Sakib (3), Md. Jalal Uddin (4), Ahmed Imran Kabir (5), Abdullah Al Fahad (6)
(1) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(2) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(3) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(4) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(5) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(6) School of Business and Economics, United International University, United City, Dhaka, Bangladesh
29-36
Abstract : 417
PDF : 210

Understanding the Mechanisms of AI-Powered Virtual Assistants: Evaluating Their Impact on Consumer Decision-Making and Brand Loyalty as a Mediating Variable

DOI : 10.65136/ejbm.v10i3.22
Lazim Istiak (1), Ahmed Imran Kabir (2), Antara Raisa Sohana (3), Humayra Afra Ibnat Sneha (4), Abu Saleh Md Sohel-Uz-Zaman (5), Abdullah Al Fahad (6)
(1) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(2) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(3) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh
61-75
Abstract : 268
PDF : 116

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

DOI : 10.65136/ejbm.v10i3.16
Lazim Istiak (1), Ahmed Imran Kabir (2), Abdullah Al Fahad (3), Jayanta Sarker (4), Yeana Anmol Queeney (5), Zaheeb Jowad Kazi (6)
(1) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(2) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(3) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh
1-14
Abstract : 193
PDF : 114
1 - 7 of 7 items