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1 - 18 of 18 items

The Influence of Perceived Risk, Personality Traits and Products Marketing Strategy on Online Buying Behaviour for Smart Gadgets Among Millennials in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i3.45
Muhamad Danial (1), Noraini Ahmad (2), Syazwani Yahaya (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 45
PDF : 46

Influence of Emotional and Social Intelligence on Employee Retention in Malaysia's ICT Sector: The Mediating Role of Employee Engagement

DOI : 10.65136/ejbm.v9i2.54
Trinity True Jefveleon (1), Jugindar Singh Kartar Singh (2), Muhammad Umar Islam (3), Noraini Binti Ahmad (4)
(1) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia
Abstract : 29
PDF : 23

Precarious Work Among Generation Y in Malaysia: A Model Using Flexible Working Time and Employee Well-Being

DOI : 10.65136/ejbm.v9i1.57
I. A. Hussain (1), Jugindar Singh Kartar Singh (2), N. Ahmad (3), R. N. Abdullah (4), A. Subramaniam (5)
(1) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(2) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(3) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(4) School of Business and Management, Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) School of Business and Economics, Universiti Putra Malaysia, Selangor, Malaysia, Malaysia
Abstract : 88
PDF : 26

Effective Project Management Practices in Private Organizations in Tanzania

DOI : 10.65136/ejbm.v9i1.60
Joyce Singu Kilinga (1), Jugindar Singh Kartar Singh (2), Noraini Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 97
PDF : 52

Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70
Eugene Loo Zhi Le (1), Mutia Anggeraini Binti Khalid (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 47
PDF : 52

The Impact of Influencers in the Consumer Purchase Intention Among Females Towards Musical Products: A Quantitative Study

DOI : 10.65136/ejbm.v8i3.74
Dayangku Fatin Nurul Aniqah Binti Pengiran Jafaroddin (1), Noraini Binti Ahmad (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 35
PDF : 34

Influence of Ethical Environment, Ethical Leadership, and Organizational Trust on Employee Engagement of the Construction Company in Malaysia

DOI : 10.65136/ejbm.v8i1.85
Fahd Nasser (1), Syazwani Yahaya (2), Athirah binti Mohd Tan (3), Noraini binti Ahmad (4)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia ,
(4) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 162
PDF : 170

INTRINSIC FACTORS AFFECTING IMPULSIVE ONLINE BUYING BEHAVIOUR AMONG FEMALES

DOI : 10.65136/ejbm.v7i3.100
Kirthinii A/P Ravi (1), Jugindar Singh Kartar Singh (2), Noraini Bt Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 30
PDF : 48

A Study on Impulsive Buying Behaviour on TikTok among University Students in Indonesia, Java

DOI : 10.65136/ejbm.v9i4.33
Rahilah Ahmad (1), Patrick Han Kok Siew (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 90
PDF : 177

THE SUCCESS OF SHOPEE AS THE LEADING ONLINE SHOPPING PLATFORM AMONG CONSUMERS IN MALAYSIA

DOI : 10.65136/ejbm.v7i2.105
Raakesh A/L Arikrishnan (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 99
PDF : 237

WOMEN ENTREPRENEURSHIP IN SMES: A CROSS-SECTIONAL STUDY ON FACTORS INFLUENCING THEIR SUCCESS IN THE MALDIVES

DOI : 10.65136/ejbm.v7i2.106
Aishath Zidhuna Zulham (1), Ibiwani Alisa Hussain (2), Jugindar Singh Kartar Singh (3), Noraini Ahmad (4), Lim Li Chen (5)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia ,
(5) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 43
PDF : 53

THE FACTORS INFLUENCING THE POPULARITY OF TIKTOK AMONG GENERATION Z: A QUANTITATIVE STUDY IN YOGYAKARTA, INDONESIA

DOI : 10.65136/ejbm.v7i1.109
Aliyah Widyasari Putri Daryus (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 140
PDF : 84

INFLUENCE OF PRODUCT PACKAGING, PROMOTIONS AND STORE ENVIRONMENT OF THE RETAIL INDUSTRY ON THE IMPULSIVE PURCHASING BEHAVIOUR OF FEMALES IN DHAKA, BANGLADESH

Mohd Hamza Islam (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 24
PDF : 20

CONTENT MARKETING EFFECTIVENESS TOWARDS CONSUMER’S PERSPECTIVE ON THE NEW PRODUCT LAUNCH. INVESTIGATION STUDY AMONG YOUNG ADULTS IN INDONESIA

DOI : 10.65136/ejbm.v6i4.116
Winata J. (1), Ibiwani Alisa Hussain (2), Noraini Ahmad (3), Abdullah R.N. (4), Majid M. (5)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) , Malaysia ,
(4) Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) Universiti Teknologi MARA Cawangan Johor, Johor, Malaysia, Malaysia
Abstract : 26
PDF : 37

Factors influencing motivation among academic staffs in private universities in Oman

DOI : 10.65136/ejbm.v2i1.183
Amira Ahmed Albadi (1), Ibiwani Alisa Hussain (2), Noraini Ahmad (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 28
PDF : 29

Service Quality and Hotel’s Customer Satisfaction: An Empirical Evidence from Ethiopia

DOI : 10.65136/ejbm.v1i1.189
Feven Abebe Tessera (1), Ibiwani Alisa Hussain (2), Noraini Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 25
PDF : 29

Evaluating the Factors Influencing Outbound Shopping Tourism among Maldivians

DOI : 10.65136/ejbm.v1i1.190
Suha Mahmoodh (1), Rohizan Binti Ahmad (2)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 23
PDF : 31

THE ADOPTION OF E-WALLET BY GENERATION Z IN KUALA LUMPUR, MALAYSIA

DOI : 10.65136/ejbm.v7i3.104
Muhammad Anas Mustafa (1), Jugindar Singh Kartar Singh (2), Noraini Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 146
PDF : 107
1 - 18 of 18 items