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1 - 11 of 11 items

Expatriates emotional competencies and its impact on job performance: empirical evidence from Malaysia

DOI : 10.65136/ejbm.v1i1.188
Jugindar Singh Kartar Singh (1), Nik Hasnaa Nik Mahmood (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Universiti Teknologi Malaysia (UTM), Malaysia, Malaysia
Abstract : 18
PDF : 33

INFLUENCE OF PRICE AWARENESS, BRAND IMAGE, AND SELF-CONCEPT ON PURCHASING BEHAVIOUR TOWARDS THE FASHION APPAREL INDUSTRY AMONG GENERATION Y CONSUMERS IN MALAYSIA

DOI : 10.65136/ejbm.v7i1.108
Bruce Jack Lee (1), Tee Poh Kiong (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 35
PDF : 24

Students’ perception of internationalisation of curriculum design in business faculties: An exploratory study

DOI : 10.65136/ejbm.v3i1.177
Uchechi Cynthia Ohajionu (1), Fadahunsi Emmanuel Kayode (2)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) INTI International University, Malaysia, Malaysia
Abstract : 28
PDF : 28

CRITICAL FACTORS THAT AFFECT THE SUCCESS OF FASHION CLOTHING BRANDS IN ULAANBAATAR, MONGOLIA

DOI : 10.65136/ejbm.v7i4.94
Misheel Davaadorj (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 29
PDF : 28

The Effectiveness of Content Marketing Towards Consumers Perspective in the Tourism Industry: A Study Among Young Adults in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i2.51
Sree Pomodh Pillay (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 45
PDF : 59

Social Media and Climate Change Perceptions among Undergraduates at Babcock University: A Survey of Knowledge, Attitudes, Intentions and Opinion Formation

DOI : 10.65136/ejbm.v10i1.5
Ayoola Olalekan Ajasa (1), Oladipo Arowa (2), Ovie Edomi (3), Afolabi Adetola Ojetola (4)
(1) Southwestern University Nigeria, Okun Owa, Ogun State, Nigeria ,
(2) Christopher University, Mowe, Ogun State, Nigeria ,
(3) Babcock University, Ilishan-Remo, Ogun State, Nigeria ,
(4) Southwestern University Nigeria, Okun Owa, Ogun State, Nigeria
33-43
Abstract : 93
PDF : 65

An Explanatory Study on Customer Loyalty, Brand Consciousness, Trusting Beliefs towards Online Purchasing Behaviour among Malaysian Undergraduates

DOI : 10.65136/ejbm.v2i1.191
Wong Phui Mun (1), Kantharow Apparavu (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 24
PDF : 27

THE IMPACT OF HEDONIC VALUE, UTILITARIAN VALUE, AND PERCEIVED TRUST TOWARDS ONLINE SHOPPING BEHAVIOUR OF DIETARY SUPPLEMENTS AMONG FEMALES IN KUALA LUMPUR

DOI : 10.65136/ejbm.v7i3.103
Puteri Farah Qistina (1), Janitha Kularajasingam (2), Jugindar Singh Kartar Singh (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 63
PDF : 56

PERCEIVED DISCRIMINATION IN HIRING LGBT INDIVIDUALS IN THE ARTS & MEDIA SECTOR IN MALAYSIA: A QUALITATIVE STUDY

DOI : 10.65136/ejbm.v7i3.95
Dharshini Nelamagan (1), Subaashnii A/P Suppramaniam (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 68
PDF : 41

Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70
Eugene Loo Zhi Le (1), Mutia Anggeraini Binti Khalid (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 47
PDF : 52

Intention to Adopt Meta Collaborative Performance Advertising Tool Known as Collaborative Ads by SMEs in Indonesia

DOI : 10.65136/ejbm.v9i4.38
Jonah Royleri Kalani (1)
(1) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 27
PDF : 24
1 - 11 of 11 items