Airbnb: Future Glitch in Tourism Sector

Airbnb operates as an online marketplace rooted in the sharing economy model, connecting travelers with local hosts to provide authentic, diverse, and affordable travel experiences. Founded in 2008 by Brian Chesky and Joe Gebbia, the company has successfully bridged the gap between global travelers and local residents, allowing guests to stay in private homes. Having expanded to over 100 countries, Airbnb has achieved spectacular growth in less than a decade. This paper analyzes the specific strategic approaches and technological frameworks undertaken by Airbnb to achieve its rapid global success and dominance in the peer-to-peer (P2P) accommodation sector.