EXPLORING THE IMPORTANCE OF BIG DATA FOR EXPORTERS IN BANGLADESH'S READY MADE GARMENTS SECTOR

The RMG industry of Bangladesh is one of the major sectors of the country's domestic economy and foreign currency earner. Increasing technological advancements and innovations are likely to accelerate the progress of this sector further. Consequently, the need for big data in the RMG industry is increasing significantly. This research paper mainly highlighted the importance of big data and its need in Bangladesh's ready-made garment industry. The study's primary purpose was to explore the importance of big data in the ready-made garments industry in Bangladesh. The focus was mainly on those RMG manufacturers to identify the benefits and necessity of data-driven decision-making processes in the RMG industry in Bangladesh. The qualitative study collected data from RMG exporters in Bangladesh for three months. A total of four ready-made garments exporters and manufacturers were engaged through semi-structured interviews in the qualitative method. The study's main findings revealed that big data applications are essential antecedents to RMG manufacturing and export collaboration; hence data-driven RMG operation plays a significant role in attracting buyers and helps RMG exporters to operate a business efficiently. The main themes that emerged include forecasting, revenue growth and supply chain efficiency.