Vol. 7 No. 4 (2022)

Original Research

• TECHNOLOGY ENHANCED EDUCATIONAL PRACTICE DURING THE COVID-19 PANDEMIC: TEACHING EXPERIENCE AT PRIVATE COLLEGE IN MALAYSIA

  DOI : 10.65136/ejbm.v7i4.89

  N.Mahalecumy ⁽¹⁾, Azidah Abu Ziden ⁽²⁾, Murali Raman ⁽³⁾

  (1) SEGI College Penang, Malaysia, Malaysia ,

  (2) Universiti Sains Malaysia, Malaysia, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 179

  PDF : 59

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  DOI : 10.65136/ejbm.v7i4.89

• THE IMPACT OF PEER PRESSURE, PRICE DISCOUNTS AND ELECTRONIC WORD OF MOUTH ON ONLINE IMPULSE BUYING AMONGST COLLEGE STUDENTS IN MALAYSIA: A CONCEPTUAL PAPER

  DOI : 10.65136/ejbm.v7i4.90

  Kanesh Gopal ⁽¹⁾, Song Bee Lian ⁽²⁾, Harjinder Kaur ⁽³⁾

  (1) Tunku Abdul Rahman University of Management and Technology, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 277

  PDF : 157

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  DOI : 10.65136/ejbm.v7i4.90

• EXPLORING THE IMPORTANCE OF BIG DATA FOR EXPORTERS IN BANGLADESH'S READY MADE GARMENTS SECTOR

  DOI : 10.65136/ejbm.v7i4.91

  MD. Touhidur Rahuman ⁽¹⁾, Jugindar Singh Kartar Singh ⁽²⁾, Ahmed Nadzri Roes ⁽³⁾

  (1) Tunku Abdul Rahman University of Management and Technology, Malaysia ,

  (2) , Malaysia ,

  (3) Asia Pacific University of Technology & Innovation, Malaysia

  Abstract : 95

  PDF : 91

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  DOI : 10.65136/ejbm.v7i4.91

• THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER SATISFACTION: A STUDY AMONGST WORKING ADULTS IN MALAYSIA

  DOI : 10.65136/ejbm.v7i4.92

  Harianantha Rao Nagaraj ⁽¹⁾, Kanesh Gopal ⁽²⁾

  (1) Taylor’s University, Malaysia ,

  (2) Tunku Abdul Rahman University of Management and Technology, Malaysia

  Abstract : 67

  PDF : 89

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  DOI : 10.65136/ejbm.v7i4.92

• THE VIRTUAL LEARNING SPACE: AN INQUIRY ON ACADEMICS' TRANSITION EXPERIENCE, ENGAGEMENT WITH STUDENTS AND DIGITAL SKILLS

  DOI : 10.65136/ejbm.v7i4.93

  Nadiah Suki ⁽¹⁾, Jonathan Jeevan Strinivas Kovilpillai ⁽²⁾, Sireesha Prathi Gadapa ⁽³⁾

  (1) Asia Pacific University of Technology & Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 59

  PDF : 70

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  DOI : 10.65136/ejbm.v7i4.93

• CRITICAL FACTORS THAT AFFECT THE SUCCESS OF FASHION CLOTHING BRANDS IN ULAANBAATAR, MONGOLIA

  DOI : 10.65136/ejbm.v7i4.94

  Misheel Davaadorj ⁽¹⁾, Morakinyo Dada ⁽²⁾

  (1) Asia Pacific University of Technology & Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 62

  PDF : 75

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  DOI : 10.65136/ejbm.v7i4.94