FACTORS INFLUENCING ONLINE SHOPPING INTENTION AMONG MALAYSIANS: A QUANTITATIVE-BASED STUDY

The study investigated various factors that influenced Malaysian consumers' intention toward online shopping. The Technology Acceptance Model (TAM) was adopted as the underpinning theory to develop a conceptual framework to examine the influence of diverse factors on metropolitan consumer intentions. This study was primarily quantifiable with a self-administered questionnaire to collect data from respondents and analysed using IBM SPSS Statistics Software. A total of 120 samples were used in the study, including individuals from Malaysia's metropolitan districts. Findings showed that perceived trust has a substantial positive correlation with the factors influencing consumer online shopping intention in Malaysia. The results further revealed that perceived ease of use and perceived risk have marginally significant effects, implying they have a minor impact on Malaysian consumers' online shopping intention.