Vol. 9 No. 3 (2024)

This published issue examines the evolving relationship between digital media engagement and consumer behaviour across diverse socio‑economic contexts. It explores communication dynamics and media acceptance within digital platforms from a community perspective, alongside the influence of perceived risk and personality traits on millennials’ online purchasing behaviour for smart gadgets. The issue further investigates the effectiveness of influencer marketing strategies and the adoption of travel experience applications among local tourists. In addition, it analyses the impact of social media on online apparel consumption and evaluates factors affecting graduates’ employability skills in the contemporary workforce.

DOI: https://doi.org/10.65136/ejbm.v9i3

Published: 2024-09-01

Original Research

Exploring Dynamics Communications and Media Acceptance Through Digital Media Platform from Korean Community Perspective

DOI : 10.65136/ejbm.v9i3.44

Kim Minseo ⁽¹⁾, Mutia Anggeraini Binti Khalid ⁽²⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 37

PDF : 65
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DOI : 10.65136/ejbm.v9i3.44
The Influence of Perceived Risk, Personality Traits and Products Marketing Strategy on Online Buying Behaviour for Smart Gadgets Among Millennials in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i3.45

Muhamad Danial ⁽¹⁾, Noraini Ahmad ⁽²⁾, Syazwani Yahaya ⁽³⁾

(1) Asia Pacific University of Technology & Innovation, Malaysia ,

(2) Asia Pacific University of Technology & Innovation, Malaysia ,

(3) Asia Pacific University of Technology & Innovation, Malaysia

Abstract : 62

PDF : 68
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DOI : 10.65136/ejbm.v9i3.45
An Explanatory Study on Influencer Marketing Among People in Klang Valley: A Quantitative Study

DOI : 10.65136/ejbm.v9i3.46

Ng Zi Wei ⁽¹⁾, Mutia Anggeraini Binti Khalid ⁽²⁾, Song Bee Lian ⁽³⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 46

PDF : 35
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DOI : 10.65136/ejbm.v9i3.46
Factors Influencing the Adoption of Travel Experience Applications Among Local Tourists in Malaysia

DOI : 10.65136/ejbm.v9i3.47

Zack Ng Chun Ket ⁽¹⁾, Tee Poh Kiong ⁽²⁾, Tajuddin A. Rashid ⁽³⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 47

PDF : 43
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DOI : 10.65136/ejbm.v9i3.47
Impact of Social Media on Online Consumer Behaviour in Relation to Apparel Products in Kuwait

DOI : 10.65136/ejbm.v9i3.48

Rubyna Akter ⁽¹⁾, Mutia Anggeraini Binti Khalid ⁽²⁾, Morakinyo Dada ⁽³⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 64

PDF : 73
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DOI : 10.65136/ejbm.v9i3.48
Factors Affecting Graduates’ Employability Skills: Quantitative Study on Employees in Brunei

DOI : 10.65136/ejbm.v9i3.49

Nur Sobirah Binti Mohammad Sulaimi ⁽¹⁾, Patrick Han Kok Siew ⁽²⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 76

PDF : 87
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DOI : 10.65136/ejbm.v9i3.49