Vol. 9 No. 2 (2024)

This published issue focuses on workforce development, employee engagement, and consumer behaviour in contemporary organizational and market settings. It examines the role of volunteerism in cultivating soft skills among university students and evaluates the effectiveness of content marketing from consumers’ perspectives within the tourism industry. The issue further explores career development, work–life balance, and workplace design in shaping millennials’ work engagement in a post‑pandemic context. In addition, it analyses the influence of spiritual, emotional, and social intelligence on employee retention in the ICT sector, alongside key factors driving automobile purchase behaviour among consumers.

DOI: https://doi.org/10.65136/ejbm.v9i2

Published: 2024-06-01

Original Research

The Perception of Volunteerism in Cultivating Soft Skills in University Students

DOI : 10.65136/ejbm.v9i2.50

Muhammad Danish Bin Mohd Johari ⁽¹⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 81

PDF : 60
- PDF
DOI : 10.65136/ejbm.v9i2.50
The Effectiveness of Content Marketing Towards Consumers Perspective in the Tourism Industry: A Study Among Young Adults in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i2.51

Sree Pomodh Pillay ⁽¹⁾, Harjinder Kaur ⁽²⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 56

PDF : 80
- PDF
DOI : 10.65136/ejbm.v9i2.51
Investigation on Career Development, Work-Life Balance and Workplace Design Towards Millennials Work Engagement in India: Post-Pandemic Study

DOI : 10.65136/ejbm.v9i2.52

Ibiwani Alisa Hussain ⁽¹⁾, Sai Anurag Singh ⁽²⁾

(1) School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia ,

(2) Graduate School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia

Abstract : 41

PDF : 36
- PDF
DOI : 10.65136/ejbm.v9i2.52
Enhancing Employee Retention through Spiritual Intelligence in Malaysia's ICT Sector: The Mediating Role of Employee Engagement and the Moderating Effect of Gender

DOI : 10.65136/ejbm.v9i2.53

Trinity True Jefveleon ⁽¹⁾, Jugindar Singh Kartar Singh ⁽²⁾, Muhammad Umar Islam ⁽³⁾, Ibiwani Alisa binti Hussain ⁽⁴⁾

(1) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,

(4) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia

Abstract : 37

PDF : 49
- PDF
DOI : 10.65136/ejbm.v9i2.53
Influence of Emotional and Social Intelligence on Employee Retention in Malaysia's ICT Sector: The Mediating Role of Employee Engagement

DOI : 10.65136/ejbm.v9i2.54

Trinity True Jefveleon ⁽¹⁾, Jugindar Singh Kartar Singh ⁽²⁾, Muhammad Umar Islam ⁽³⁾, Noraini Binti Ahmad ⁽⁴⁾

(1) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,

(4) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia

Abstract : 45

PDF : 31
- PDF
DOI : 10.65136/ejbm.v9i2.54
Key Factors Influencing Automobile Purchase Behavior Among Consumers in Malaysia

DOI : 10.65136/ejbm.v9i2.55

Wong Wee Don ⁽¹⁾, Tee Poh Kiong ⁽²⁾, Mutia Anggeraini Khalid ⁽³⁾, Morakinyo Dada ⁽⁴⁾

(1) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,

(3) Affiliation: Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,

(4) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia

Abstract : 120

PDF : 160
- PDF
DOI : 10.65136/ejbm.v9i2.55