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Factors Affecting Consumer Purchase Intention on TikTok Shop towards Beauty industry among Asia Pacific University Students

DOI : 10.65136/ejbm.v9i4.40
Tan Huey Yiin (1), Ninderpal Singh a/l Balwant Singh (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 113
PDF : 113

Impact of Social Media on Online Consumer Behaviour in Relation to Apparel Products in Kuwait

DOI : 10.65136/ejbm.v9i3.48
Rubyna Akter (1), Mutia Anggeraini Binti Khalid (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 47
PDF : 45

Key Factors Influencing Automobile Purchase Behavior Among Consumers in Malaysia

DOI : 10.65136/ejbm.v9i2.55
Wong Wee Don (1), Tee Poh Kiong (2), Mutia Anggeraini Khalid (3), Morakinyo Dada (4)
(1) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(3) Affiliation: Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia
Abstract : 88
PDF : 83

Influential Factors Shaping eWallet Adoption Among Malaysia's Generation Y

DOI : 10.65136/ejbm.v8i3.71
Poh Kiong Tee (1), Mutia Anggeraini Khalid (2), Shehzad Ahmed (3), Morakinyo Dada (4)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 26
PDF : 83

The Impact of Job Satisfaction on Employee Productivity in East Kalimantan, Indonesia

DOI : 10.65136/ejbm.v8i3.75
Diza Alvira Afif (1), Subaashnii Suppramaniam (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 41
PDF : 53

The Influence of Perceived Enjoyment on Impulsive Buying Behaviour in the Apparel Industry Among Millennials in Klang Valley, Malaysia (Note: Abstract text refers to "Factors affecting KPI among remote employees in the E-commerce industry")

DOI : 10.65136/ejbm.v8i2.81
Jyoti Choudhary (1), Subaashnii Suppramaniam (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 33
PDF : 30

Factors Influencing Job Satisfaction Among Employees in Aspiro Solutions Sdn.Bhd

DOI : 10.65136/ejbm.v8i1.87
Sasmithaa Elangovan (1), Subaashnii Suppramaniam (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 75
PDF : 167

CRITICAL FACTORS THAT AFFECT THE SUCCESS OF FASHION CLOTHING BRANDS IN ULAANBAATAR, MONGOLIA

DOI : 10.65136/ejbm.v7i4.94
Misheel Davaadorj (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 29
PDF : 28

PERCEIVED DISCRIMINATION IN HIRING LGBT INDIVIDUALS IN THE ARTS & MEDIA SECTOR IN MALAYSIA: A QUALITATIVE STUDY

DOI : 10.65136/ejbm.v7i3.95
Dharshini Nelamagan (1), Subaashnii A/P Suppramaniam (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 68
PDF : 42

THE SUCCESS OF SHOPEE AS THE LEADING ONLINE SHOPPING PLATFORM AMONG CONSUMERS IN MALAYSIA

DOI : 10.65136/ejbm.v7i2.105
Raakesh A/L Arikrishnan (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 106
PDF : 247

A Study on Impulsive Buying Behaviour on TikTok among University Students in Indonesia, Java

DOI : 10.65136/ejbm.v9i4.33
Rahilah Ahmad (1), Patrick Han Kok Siew (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 91
PDF : 180

INFLUENCE OF PRICE AWARENESS, BRAND IMAGE, AND SELF-CONCEPT ON PURCHASING BEHAVIOUR TOWARDS THE FASHION APPAREL INDUSTRY AMONG GENERATION Y CONSUMERS IN MALAYSIA

DOI : 10.65136/ejbm.v7i1.108
Bruce Jack Lee (1), Tee Poh Kiong (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 35
PDF : 24

THE FACTORS INFLUENCING THE POPULARITY OF TIKTOK AMONG GENERATION Z: A QUANTITATIVE STUDY IN YOGYAKARTA, INDONESIA

DOI : 10.65136/ejbm.v7i1.109
Aliyah Widyasari Putri Daryus (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 142
PDF : 87

INFLUENCE OF PRODUCT PACKAGING, PROMOTIONS AND STORE ENVIRONMENT OF THE RETAIL INDUSTRY ON THE IMPULSIVE PURCHASING BEHAVIOUR OF FEMALES IN DHAKA, BANGLADESH

Mohd Hamza Islam (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 25
PDF : 20

AN EXPLORATORY STUDY ON CHALLENGES FACED BY WORKING WOMEN AND THEIR PERCEIVED SUPPORTS TOWARDS REMOTE WORK IN MALAYSIA

DOI : 10.65136/ejbm.v7i1.111
Siva Sankari A/P Ramani (1), Subaashnii A/P Suppramaniam (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 34
PDF : 45

THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOUR IN KLANG VALLEY MALAYSIA

Zainab Oumme Fauzee (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 35
PDF : 25

Korean Beauty Market’s Trendsetter: A Case Study on Mediheal

DOI : 10.65136/ejbm.v4i1.170
Andi Aisyah Nurul Alifyanti Hidayah (1), Lim Li Chen (2), Poon Wai-Chuen Eugene (3), Morakinyo Dada (4)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 27
PDF : 44

Exploring the Factors Influencing Consumers’ Online Purchase Intention for Luxury Fashion Goods in Jakarta, Indonesia

DOI : 10.65136/ejbm.v4i1.172
Nitin Sabloak (1), Tee Poh Kiong (2), Wong Huey Wern (3), Morakinyo Dada (4)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia ,
(4) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 34
PDF : 31

A STUDY ON CELEBRITY ENDORSEMENT AND MULTIPLE PERCEIVED VALUES TOWARD BRAND PREFERENCE IN FASHION APPAREL PRODUCTS AMONG APU UNDERGRADUATES

DOI : 10.65136/ejbm.v5i1.164
Kristina Ting (1), Ching Weng (2), Benjamin Chan Yin Fah (3), Morakinyo Dada (4)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia ,
(4) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 34
PDF : 43

COMPARISON OF PEOPLE’S FINANCIAL WELLBEING BETWEEN CHINA AND MALAYSIA

DOI : 10.65136/ejbm.v5i1.165
Sun Xin (1), Benjamin Chan Yin-Fah (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 29
PDF : 34

RESEARCH ON TURNOVER INTENTION IN BRUNEI DARUSSALAM

DOI : 10.65136/ejbm.v5i1.166
Dk Aznur Nazirah Pg Hj Sharifuddin (1), Benjamin Chan Yin Fah (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 39
PDF : 43

THE INFLUENCE OF PERCEIVED ENJOYMENT ON IMPULSIVE BUYING BEHAVIOUR IN THE APPAREL INDUSTRY AMONG MILLENNIALS IN KLANG VALLEY, MALAYSIA

DOI : 10.65136/ejbm.v7i1.107
Munish Baskaran (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 36
PDF : 58
1 - 22 of 22 items