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AI Empowerment and Decision Intelligence: A Business Analytics Approach to Gen Z-Led SMEs

DOI : 10.65136/ejbm.v11i1.230
Ismoth Zerine (1), Md Mainul Islam (2), Md Zulkernain Doha (3), Younis Ali Biswas (4), Mohammad Rashed Hasan Polas (5)
(1) College of Business Graduate Studies, Westcliff University, Irvine, United States ,
(2) College of Graduate and Professional Studies, Trine University, Angola, United States ,
(3) Faculty Business and Technology, Grand Canyon University, Phoenix, United States ,
(4) Faculty of Hospitality, Lincoln University College, Petaling Jaya, Malaysia ,
(5) Department of Business Administration, Sonargaon University (SU), Dhaka, Bangladesh
52-70
Abstract : 29
PDF : 26

Examine Factors that Influence the Purchase Decision amongst Gen Z: A Case Study of Little Red Book

DOI : 10.65136/ejbm.v9i4.36
Ng Kok Kok Meng (1), Latha-Rani Paniaselvam (2), Lee Karen (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 60
PDF : 129

Intra-generational work values amongst generation Y workforce

DOI : 10.65136/ejbm.v2i1.181
Abanti Parvin (1), Tee Ding Ding (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 19
PDF : 25

A Study on Generation Y and Job Satisfaction in Vietnam

DOI : 10.65136/ejbm.v3i1.174
Le Thanh Truc (1), Navaz Naghavi (2), Benjamin Chan Yin Fah (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 28
PDF : 31

Influential Factors Shaping eWallet Adoption Among Malaysia's Generation Y

DOI : 10.65136/ejbm.v8i3.71
Poh Kiong Tee (1), Mutia Anggeraini Khalid (2), Shehzad Ahmed (3), Morakinyo Dada (4)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 26
PDF : 83

The Factors that Influence the Adoption of E-wallet as Payment Method Among Gen Z in Klang Valley, Malaysia

DOI : 10.65136/ejbm.v9i1.59
Foo Zi Dong (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 104
PDF : 101

Precarious Work Among Generation Y in Malaysia: A Model Using Flexible Working Time and Employee Well-Being

DOI : 10.65136/ejbm.v9i1.57
I. A. Hussain (1), Jugindar Singh Kartar Singh (2), N. Ahmad (3), R. N. Abdullah (4), A. Subramaniam (5)
(1) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(2) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(3) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(4) School of Business and Management, Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) School of Business and Economics, Universiti Putra Malaysia, Selangor, Malaysia, Malaysia
Abstract : 88
PDF : 26
1 - 7 of 7 items