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Cryptocurrency Adoption in the Developing Countries: Effects on Consumer Trust and Continuance Intention to Adopt

DOI : 10.65136/ejbm.v8iS1.210
Song Bee Lian (1), Mohammad Falahat (2), Tee Poh Kiong (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 5
PDF : 2

THE ADOPTION OF E-WALLET BY GENERATION Z IN KUALA LUMPUR, MALAYSIA

DOI : 10.65136/ejbm.v7i3.104
Muhammad Anas Mustafa (1), Jugindar Singh Kartar Singh (2), Noraini Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 153
PDF : 116

THE IMPACT OF HEDONIC VALUE, UTILITARIAN VALUE, AND PERCEIVED TRUST TOWARDS ONLINE SHOPPING BEHAVIOUR OF DIETARY SUPPLEMENTS AMONG FEMALES IN KUALA LUMPUR

DOI : 10.65136/ejbm.v7i3.103
Puteri Farah Qistina (1), Janitha Kularajasingam (2), Jugindar Singh Kartar Singh (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 63
PDF : 56

Influence of Ethical Environment, Ethical Leadership, and Organizational Trust on Employee Engagement of the Construction Company in Malaysia

DOI : 10.65136/ejbm.v8i1.85
Fahd Nasser (1), Syazwani Yahaya (2), Athirah binti Mohd Tan (3), Noraini binti Ahmad (4)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia ,
(4) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 164
PDF : 171

Uses and Gratifications of Cloned Facebook News Pages among Nigerian Audiences: The Credibility-Misinformation Dilemma

DOI : 10.65136/ejbm.v10i2.11
Abubakar Tijjani Ibrahim (1), Gambo Shehu Nababa (2), Adamkolo Mohammed Ibrahim (3), Salihu Sule Khalid (4), Bashir Shehu Abdullahi (5)
(1) Department of Mass Communication, Kano State Polytechnic, Kano, Kano State, Nigeria ,
(2) Department of Mass Communication, Bayero University, Kano, Kano State, Nigeria ,
(3) Department of Mass Communication, University of Maiduguri, Borno State, Nigeria ,
(4) Department of Mass Communication, Kano State Polytechnic, Kano, Kano State, Nigeria ,
(5) Department of Mass Communication, Kano State Polytechnic, Kano, Kano State, Nigeria
20-32
Abstract : 124
PDF : 123

PERCEPTIONS OF COMMUNICATION EFFICACY AMONG AFGHANISTAN GOVERNMENT EMPLOYEES AND THEIR CUSTOMERS

DOI : 10.65136/ejbm.v6i3.124
Mahdi Abolfazly (1)
(1) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 21
PDF : 22

FACTORS INFLUENCING ONLINE SHOPPING INTENTION AMONG MALAYSIANS: A QUANTITATIVE-BASED STUDY

DOI : 10.65136/ejbm.v7i3.99
Soh Yoke Cheng (1), Ibiwani Alisa Hussain (2), Kantharow Apparavu (3), Nennie Trianna Rosli (4)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 104
PDF : 86

Enhancing Organizational Performance of Nepalese Commercial Banks Through Intellectual Capital

DOI : 10.65136/ejbm.v8i4.63
Arjun Sigdel (1), Fuangfa Amponstira (2)
(1) School of Management, Shinawatra University, Thailand, Malaysia ,
(2) School of Management, Shinawatra University, Thailand, Malaysia
Abstract : 30
PDF : 29

The Factors that Influence the Adoption of E-wallet as Payment Method Among Gen Z in Klang Valley, Malaysia

DOI : 10.65136/ejbm.v9i1.59
Foo Zi Dong (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 106
PDF : 102

An Explanatory Study on Customer Loyalty, Brand Consciousness, Trusting Beliefs towards Online Purchasing Behaviour among Malaysian Undergraduates

DOI : 10.65136/ejbm.v2i1.191
Wong Phui Mun (1), Kantharow Apparavu (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 24
PDF : 27

Return Migration is Not the End: How Families, Markets, and Institutions Shape Reintegration in Punjab Province, Pakistan

DOI : 10.65136/ejbm.v11i1.220
Zubair Hussain (1)
(1) Department of Education, Psychology, and Communication Sciences, University of Bari Aldo Moro, Italy
20-35
Abstract : 77
PDF : 36

The Impact of Social Media Beauty Standards and the Social Media Influencers on Perception of Beauty Products by Young Women in Cairo, Egypt

DOI : 10.65136/ejbm.v8i2.82
Fayrouz Wajdi Farouk (1), Ibiwani Alisa Hussain (2), Hartini Ab Ghani (3), Raja Nazim Abdullah (4)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Universiti Sultan Zainal Abidin, Malaysia ,
(4) Universiti Pendidikan Sultan Idris, Malaysia
Abstract : 75
PDF : 110

Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70
Eugene Loo Zhi Le (1), Mutia Anggeraini Binti Khalid (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 48
PDF : 52

Factors Influencing the Adoption of Travel Experience Applications Among Local Tourists in Malaysia

DOI : 10.65136/ejbm.v9i3.47
Zack Ng Chun Ket (1), Tee Poh Kiong (2), Tajuddin A. Rashid (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 29
PDF : 28

Multimodal Copywriting Strategies through CaaS and DCO in Sustainability Advertising

DOI : 10.65136/ejbm.v10i1.8
Lim Chun Huan (1), Nur Nadira Mohammad Bashir (2)
(1) Xiamen University Malaysia, Sepang, Selangor, Malaysia ,
(2) Xiamen University Malaysia, Sepang, Selangor, Malaysia
54-64
Abstract : 99
PDF : 65
1 - 15 of 15 items