Electronic Journal of Business and Management

About the Journal
Announcements

The Electronic Journal of Business and Management (EJBM) (e-ISSN: 2550-1380) is a quarterly, open-access, and peer-reviewed international journal published by the Asia Pacific University of Technology & Innovation (APU), Malaysia, through its Strategic Research Institute (SRI). The journal serves as a premier platform for the dissemination of high-quality, original research that contributes to the advancement of knowledge and practice across the diverse fields of business and management.

The journal is committed to fostering a global academic dialogue by publishing innovative and impactful research that integrates theoretical insight with practical relevance. EJBM welcomes contributions from scholars, researchers, and practitioners that explore emerging trends, contemporary challenges, and transformative approaches within business and management.

Announcements

Call for Papers: EJBM Volume 11 (2026)

2025-11-19

The Electronic Journal of Business and Management (EJBM) invites scholars and practitioners to submit manuscripts for Volume 11 (2026). We welcome original research, reviews and case studies that address contemporary challenges in business strategy, economics, and intelligent systems for our quarterly issues in March, June, September, and December.

Current Areas of Interest

Behavioural Economics and Financial Innovation Data Science and Intelligent Systems Entrepreneurship, Innovation and Global Business Environmental Stewardship and Quality of Life Ethical Business Practices and Sustainable Development Human Capital and Organisational Dynamics Marketing Evolution and Consumer Engagement Strategic Management and Supply Chain Innovation Sustainable Tourism and Medical Tourism Technology, Digitalisation and Human-Centred Systems

Current Issue

Vol. 11 No. 2 (2026)

This issue presents a multidisciplinary exploration of the structural, technological, and geopolitical transformations shaping our contemporary global landscape. Contributors examine macro-level dynamics, including the intersections of FDI, institutional quality, and poverty in Uganda, alongside a perspective study on smart power in the United States' presidency. The digital frontier is heavily featured through critical analyses of Human-AI collaboration in HRM, the transformative roles of AI and XR in services, and a multidimensional review of smart devices on mental health. Finally, consumer dynamics are explored through experiential marketing and customer loyalty in Nigeria’s FMCG industry.

Published: 2026-06-01

Original Research

Effects of Foreign Direct Investment and Institutional Quality on Poverty Reduction in Uganda

DOI : 10.65136/ejbm.v11i2.252

Gideon Mugulusi ⁽¹⁾, Bernard Ojonugwa Anthony ⁽²⁾, Muhammad Kibuuka ⁽³⁾

(1) Department of Economics and Statistics, Kampala International University, Kampala, Uganda ,

(2) Department of Economics and Statistics, Kampala International University, Kampala, Uganda ,

(3) Department of Economics and Statistics, Kampala International University, Kampala, Uganda

1-16

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DOI : 10.65136/ejbm.v11i2.252
Experiential Marketing as a Driver of Customer Loyalty in the Nigerian Fast-Moving Consumer Goods Industry

DOI : 10.65136/ejbm.v11i2.193

Abdulazeez Alhaji Salau ⁽¹⁾, Kamoru Lanre Akanbi ⁽²⁾, Dolapo Stephen Akinwumi ⁽³⁾

(1) Department of Business and Entrepreneurship, Faculty of Management and Social Sciences, Kwara State University, Malete, Nigeria ,

(2) Department of Business and Entrepreneurship, Faculty of Management and Social Sciences, Kwara State University, Malete, Nigeria ,

(3) Department of Business and Entrepreneurship, Faculty of Management and Social Sciences, Kwara State University, Malete, Nigeria

17-31

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DOI : 10.65136/ejbm.v11i2.193

Review Article

Beyond Screen Time: A Systematic Review of Smart Devices’ Multidimensional Impact on Mental Health and Digital Well-Being

DOI : 10.65136/ejbm.v11i2.247

Khadija Sikandar ⁽¹⁾, Huma Sikandar ⁽²⁾, Muhammad Yasir ⁽³⁾

(1) UNIKL Business School, Universiti Kuala Lumpur, Kuala Lumpur, Malaysia ,

(2) Faculty of Management, Universiti Teknologi Malaysia, Johor, Malaysia ,

(3) Department of Management, Sunway Business School, Sunway University, Sunway City, Malaysia

32-47

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DOI : 10.65136/ejbm.v11i2.247
Transformative Roles of Artificial Intelligence (AI) and Extended Reality (XR) in Revolutionizing Services

DOI : 10.65136/ejbm.v11i2.246

Javed Ali ⁽¹⁾, Salahuddin Bhutto ⁽²⁾, Nabeela Arain ⁽³⁾

(1) Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan ,

(2) Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan ,

(3) Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan

48-63

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DOI : 10.65136/ejbm.v11i2.246