Vol. 8 No. 3 (2023)

DOI: https://doi.org/10.65136/ejbm.v8i3

Published: 2023-09-01

Original Research

Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70

Eugene Loo Zhi Le ⁽¹⁾, Mutia Anggeraini Binti Khalid ⁽²⁾, Rahilah Binti Ahmad ⁽³⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 60

PDF : 71
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DOI : 10.65136/ejbm.v8i3.70
Influential Factors Shaping eWallet Adoption Among Malaysia's Generation Y

DOI : 10.65136/ejbm.v8i3.71

Poh Kiong Tee ⁽¹⁾, Mutia Anggeraini Khalid ⁽²⁾, Shehzad Ahmed ⁽³⁾, Morakinyo Dada ⁽⁴⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, Malaysia ,

(4) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 40

PDF : 132
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DOI : 10.65136/ejbm.v8i3.71
The Impact of Paternity Leave on Employee Productivity in the Workplace: A Quantitative Study in Malaysia

DOI : 10.65136/ejbm.v8i3.72

Sim Jia Ren ⁽¹⁾, Han Kok Siew ⁽²⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia

Abstract : 42

PDF : 68
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DOI : 10.65136/ejbm.v8i3.72
The Effects of Social Media towards Teenagers’ Political Views During General Election (GE-15) Campaign in Malaysia

DOI : 10.65136/ejbm.v8i3.73

Nur Syahira Md Subre ⁽¹⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 75

PDF : 46
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DOI : 10.65136/ejbm.v8i3.73
The Impact of Influencers in the Consumer Purchase Intention Among Females Towards Musical Products: A Quantitative Study

DOI : 10.65136/ejbm.v8i3.74

Dayangku Fatin Nurul Aniqah Binti Pengiran Jafaroddin ⁽¹⁾, Noraini Binti Ahmad ⁽²⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 45

PDF : 55
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DOI : 10.65136/ejbm.v8i3.74
The Impact of Job Satisfaction on Employee Productivity in East Kalimantan, Indonesia

DOI : 10.65136/ejbm.v8i3.75

Diza Alvira Afif ⁽¹⁾, Subaashnii Suppramaniam ⁽²⁾, Morakinyo Dada ⁽³⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 51

PDF : 73
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DOI : 10.65136/ejbm.v8i3.75