Vol. 8 No. 3 (2023)

Original Research

• Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

  DOI : 10.65136/ejbm.v8i3.70

  Eugene Loo Zhi Le ⁽¹⁾, Mutia Anggeraini Binti Khalid ⁽²⁾, Rahilah Binti Ahmad ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 85

  PDF : 106

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  DOI : 10.65136/ejbm.v8i3.70

• Influential Factors Shaping eWallet Adoption Among Malaysia's Generation Y

  DOI : 10.65136/ejbm.v8i3.71

  Poh Kiong Tee ⁽¹⁾, Mutia Anggeraini Khalid ⁽²⁾, Shehzad Ahmed ⁽³⁾, Morakinyo Dada ⁽⁴⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia ,

  (4) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 80

  PDF : 240

  • PDF

  DOI : 10.65136/ejbm.v8i3.71

• The Impact of Paternity Leave on Employee Productivity in the Workplace: A Quantitative Study in Malaysia

  DOI : 10.65136/ejbm.v8i3.72

  Sim Jia Ren ⁽¹⁾, Han Kok Siew ⁽²⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia

  Abstract : 57

  PDF : 113

  • PDF

  DOI : 10.65136/ejbm.v8i3.72

• The Effects of Social Media towards Teenagers’ Political Views During General Election (GE-15) Campaign in Malaysia

  DOI : 10.65136/ejbm.v8i3.73

  Nur Syahira Md Subre ⁽¹⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 102

  PDF : 70

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  DOI : 10.65136/ejbm.v8i3.73

• The Impact of Influencers in the Consumer Purchase Intention Among Females Towards Musical Products: A Quantitative Study

  DOI : 10.65136/ejbm.v8i3.74

  Dayangku Fatin Nurul Aniqah Binti Pengiran Jafaroddin ⁽¹⁾, Noraini Binti Ahmad ⁽²⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 62

  PDF : 85

  • PDF

  DOI : 10.65136/ejbm.v8i3.74

• The Impact of Job Satisfaction on Employee Productivity in East Kalimantan, Indonesia

  DOI : 10.65136/ejbm.v8i3.75

  Diza Alvira Afif ⁽¹⁾, Subaashnii Suppramaniam ⁽²⁾, Morakinyo Dada ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 132

  PDF : 280

  • PDF

  DOI : 10.65136/ejbm.v8i3.75