Vol. 7 No. 1 (2022)

Original Research

• THE INFLUENCE OF PERCEIVED ENJOYMENT ON IMPULSIVE BUYING BEHAVIOUR IN THE APPAREL INDUSTRY AMONG MILLENNIALS IN KLANG VALLEY, MALAYSIA

  DOI : 10.65136/ejbm.v7i1.107

  Munish Baskaran ⁽¹⁾, Morakinyo Dada ⁽²⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia

  Abstract : 29

  PDF : 30

  • PDF

  DOI : 10.65136/ejbm.v7i1.107

• INFLUENCE OF PRICE AWARENESS, BRAND IMAGE, AND SELF-CONCEPT ON PURCHASING BEHAVIOUR TOWARDS THE FASHION APPAREL INDUSTRY AMONG GENERATION Y CONSUMERS IN MALAYSIA

  DOI : 10.65136/ejbm.v7i1.108

  Bruce Jack Lee ⁽¹⁾, Tee Poh Kiong ⁽²⁾, Morakinyo Dada ⁽³⁾

  (1) Asia Pacific University of Technology & Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 30

  PDF : 22

  • PDF

  DOI : 10.65136/ejbm.v7i1.108

• THE FACTORS INFLUENCING THE POPULARITY OF TIKTOK AMONG GENERATION Z: A QUANTITATIVE STUDY IN YOGYAKARTA, INDONESIA

  DOI : 10.65136/ejbm.v7i1.109

  Aliyah Widyasari Putri Daryus ⁽¹⁾, Rohizan Binti Ahmad ⁽²⁾, Morakinyo Dada ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

  (3) Asia Pacific University of Technology & Innovation, Malaysia

  Abstract : 79

  PDF : 57

  • PDF

  DOI : 10.65136/ejbm.v7i1.109

• INFLUENCE OF PRODUCT PACKAGING, PROMOTIONS AND STORE ENVIRONMENT OF THE RETAIL INDUSTRY ON THE IMPULSIVE PURCHASING BEHAVIOUR OF FEMALES IN DHAKA, BANGLADESH

  Mohd Hamza Islam ⁽¹⁾, Rohizan Binti Ahmad ⁽²⁾, Morakinyo Dada ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 18

  PDF : 11

  • PDF

• AN EXPLORATORY STUDY ON CHALLENGES FACED BY WORKING WOMEN AND THEIR PERCEIVED SUPPORTS TOWARDS REMOTE WORK IN MALAYSIA

  DOI : 10.65136/ejbm.v7i1.111

  Siva Sankari A/P Ramani ⁽¹⁾, Subaashnii A/P Suppramaniam ⁽²⁾, Morakinyo Dada ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia

  Abstract : 26

  PDF : 30

  • PDF

  DOI : 10.65136/ejbm.v7i1.111

• FACTORS INFLUENCING ONLINE FOOD DELIVERY ADOPTION AMONG UNDERGRADUATE STUDENTS IN KUALA LUMPUR CAPITAL, MALAYSIA

  DOI : 10.65136/ejbm.v7i1.112

  Shada Ali Abdo Melhi Ayedh ⁽¹⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia

  Abstract : 25

  PDF : 117

  • PDF

  DOI : 10.65136/ejbm.v7i1.112