Vol. 6 No. 4 (2021)

Original Research

• THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOUR IN KLANG VALLEY MALAYSIA

  Zainab Oumme Fauzee ⁽¹⁾, Morakinyo Dada ⁽²⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 22

  PDF : 18

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• THE IMPACT OF ACCOUNTING INFORMATION SYSTEM ON ORGANISATIONAL PERFORMANCE IN CHINA

  Wu Yixuan ⁽¹⁾, Dr. Dhamayanthi Arumugam ⁽²⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 36

  PDF : 19

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• FACTORS AFFECTING SUPPLY CHAIN PERFORMANCE: A QUANTITATIVE STUDY AMONG SMES IN THE FASHION INDUSTRY IN BANDUNG, INDONESIA

  Anissa Dyah Ekoputri ⁽¹⁾, Kantharow Apparavu ⁽²⁾, Jugindar Singh Katar Singh ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology & Innovation, Malaysia

  Abstract : 8

  PDF : 6

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• CONTENT MARKETING EFFECTIVENESS TOWARDS CONSUMER’S PERSPECTIVE ON THE NEW PRODUCT LAUNCH. INVESTIGATION STUDY AMONG YOUNG ADULTS IN INDONESIA

  DOI : 10.65136/ejbm.v6i4.116

  Winata J. ⁽¹⁾, Ibiwani Alisa Hussain ⁽²⁾, Noraini Ahmad ⁽³⁾, Abdullah R.N. ⁽⁴⁾, Majid M. ⁽⁵⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) , Malaysia ,

  (4) Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,

  (5) Universiti Teknologi MARA Cawangan Johor, Johor, Malaysia, Malaysia

  Abstract : 22

  PDF : 26

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  DOI : 10.65136/ejbm.v6i4.116

• CRITICAL SUCCESS FACTORS FOR ENTREPRENEURIAL INTENTION AMONG FEMALE UNDERGRADUATES

  DOI : 10.65136/ejbm.v6i4.117

  Shafira Aurora Irawan ⁽¹⁾, Jugindar Singh Kartar Singh ⁽²⁾, Subaashnii Suppramaniam ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 27

  PDF : 29

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  DOI : 10.65136/ejbm.v6i4.117

• THE IMPACT OF EMPLOYEE ENGAGEMENT AND WORK CULTURE ON THE PRODUCTIVITY OF EMPLOYEES IN THE IT INDUSTRY IN INDIA

  DOI : 10.65136/ejbm.v6i4.118

  Sofi Saimon George ⁽¹⁾, Subaashnii Suppramaniam ⁽²⁾, Thilageswary Arumugam ⁽³⁾

  (1) Asia Pacific University of Technology & Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 32

  PDF : 26

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  DOI : 10.65136/ejbm.v6i4.118