Vol. 5 No. 1 (2020)

DOI: https://doi.org/10.65136/ejbm.v5i1

Published: 2020-06-01

Original Research

A STUDY ON CELEBRITY ENDORSEMENT AND MULTIPLE PERCEIVED VALUES TOWARD BRAND PREFERENCE IN FASHION APPAREL PRODUCTS AMONG APU UNDERGRADUATES

DOI : 10.65136/ejbm.v5i1.164

Kristina Ting ⁽¹⁾, Ching Weng ⁽²⁾, Benjamin Chan Yin Fah ⁽³⁾, Morakinyo Dada ⁽⁴⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, Malaysia ,

(4) Asia Pacific University of Technology & Innovation, Malaysia

Abstract : 59

PDF : 89
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DOI : 10.65136/ejbm.v5i1.164
COMPARISON OF PEOPLE’S FINANCIAL WELLBEING BETWEEN CHINA AND MALAYSIA

DOI : 10.65136/ejbm.v5i1.165

Sun Xin ⁽¹⁾, Benjamin Chan Yin-Fah ⁽²⁾, Morakinyo Dada ⁽³⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 72

PDF : 66
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DOI : 10.65136/ejbm.v5i1.165
RESEARCH ON TURNOVER INTENTION IN BRUNEI DARUSSALAM

DOI : 10.65136/ejbm.v5i1.166

Dk Aznur Nazirah Pg Hj Sharifuddin ⁽¹⁾, Benjamin Chan Yin Fah ⁽²⁾, Morakinyo Dada ⁽³⁾

(1) Asia Pacific University of Technology & Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 75

PDF : 91
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DOI : 10.65136/ejbm.v5i1.166
Determinants of Job Satisfaction in Telecommunication Industry: Case Study in Brunei Darussalam

DOI : 10.65136/ejbm.v5i1.167

Han Kok Siew ⁽¹⁾, Muhammad Wardi Haji Rozali ⁽²⁾

(1) Asia Pacific University of Technology & Innovation, Malaysia ,

(2) Asia Pacific University of Technology & Innovation, Malaysia

Abstract : 44

PDF : 94
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DOI : 10.65136/ejbm.v5i1.167
The Influence of Environmental Concern, Environmental Attitude and Environmental Social Responsibility on Green Buying Behaviour: Milk Tea

DOI : 10.65136/ejbm.v5i1.194

Lee Kah Wen ⁽¹⁾, Benjamin Chan Yin Fah ⁽²⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 50

PDF : 65
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DOI : 10.65136/ejbm.v5i1.194