Vol. 5 No. 1 (2020)

Original Research

• A STUDY ON CELEBRITY ENDORSEMENT AND MULTIPLE PERCEIVED VALUES TOWARD BRAND PREFERENCE IN FASHION APPAREL PRODUCTS AMONG APU UNDERGRADUATES

  DOI : 10.65136/ejbm.v5i1.164

  Kristina Ting ⁽¹⁾, Ching Weng ⁽²⁾, Benjamin Chan Yin Fah ⁽³⁾, Morakinyo Dada ⁽⁴⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia ,

  (4) Asia Pacific University of Technology & Innovation, Malaysia

  Abstract : 26

  PDF : 27

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  DOI : 10.65136/ejbm.v5i1.164

• COMPARISON OF PEOPLE’S FINANCIAL WELLBEING BETWEEN CHINA AND MALAYSIA

  DOI : 10.65136/ejbm.v5i1.165

  Sun Xin ⁽¹⁾, Benjamin Chan Yin-Fah ⁽²⁾, Morakinyo Dada ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 22

  PDF : 19

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  DOI : 10.65136/ejbm.v5i1.165

• RESEARCH ON TURNOVER INTENTION IN BRUNEI DARUSSALAM

  DOI : 10.65136/ejbm.v5i1.166

  Dk Aznur Nazirah Pg Hj Sharifuddin ⁽¹⁾, Benjamin Chan Yin Fah ⁽²⁾, Morakinyo Dada ⁽³⁾

  (1) Asia Pacific University of Technology & Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 27

  PDF : 26

  • PDF

  DOI : 10.65136/ejbm.v5i1.166

• Determinants of Job Satisfaction in Telecommunication Industry: Case Study in Brunei Darussalam

  DOI : 10.65136/ejbm.v5i1.167

  Han Kok Siew ⁽¹⁾, Muhammad Wardi Haji Rozali ⁽²⁾

  (1) Asia Pacific University of Technology & Innovation, Malaysia ,

  (2) Asia Pacific University of Technology & Innovation, Malaysia

  Abstract : 25

  PDF : 35

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  DOI : 10.65136/ejbm.v5i1.167

• The Influence of Environmental Concern, Environmental Attitude and Environmental Social Responsibility on Green Buying Behaviour: Milk Tea

  DOI : 10.65136/ejbm.v5i1.194

  Lee Kah Wen ⁽¹⁾, Benjamin Chan Yin Fah ⁽²⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 20

  PDF : 20

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  DOI : 10.65136/ejbm.v5i1.194