Vol. 10 No. 3 (2025)

Highlighting the intersection of technology and business, this published issue investigates the impact of AI on digital marketing, consumer behavior, and education. It also addresses sustainable performance in banking, the role of pension funds in economic development, and workforce digital literacy.

DOI: https://doi.org/10.65136/ejbm.v10i3

Published: 2025-09-01

Original Research

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

DOI : 10.65136/ejbm.v10i3.16

Lazim Istiak ⁽¹⁾, Ahmed Imran Kabir ⁽²⁾, Abdullah Al Fahad ⁽³⁾, Jayanta Sarker ⁽⁴⁾, Yeana Anmol Queeney ⁽⁵⁾, Zaheeb Jowad Kazi ⁽⁶⁾

(1) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,

(2) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,

(3) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,

(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,

(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,

(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh

1-14

Abstract : 100

PDF : 18
- PDF
DOI : 10.65136/ejbm.v10i3.16
The Reality of AI Usage in English Learning Among English-Major Students at Phu Yen University

DOI : 10.65136/ejbm.v10i3.19

Phạm Như Quỳnh ⁽¹⁾

(1) Foreign Languages Department, Phu Yen University, Daklak Province, Viet Nam

23-32

Abstract : 18

PDF : 5
- PDF
DOI : 10.65136/ejbm.v10i3.19
Total Quality Management as a Strategic Driver for Sustainable Performance: Evidence from Bangladesh’s Banking Industry

DOI : 10.65136/ejbm.v10i3.20

Nafiza Islam ⁽¹⁾, Farhana Sehreen ⁽²⁾, Mohammad Rashed Hasan Polas ⁽³⁾

(1) Department of Management Studies, Jahangirnagar University, Savar, Dhaka, Bangladesh ,

(2) Department of Marketing, Jahangirnagar University, Savar, Dhaka, Bangladesh ,

(3) Department of Business Administration, Sonargaon University (SU), 147/I, Green Road Panthapath, 1215, Dhaka, Bangladesh

33-47

Abstract : 56

PDF : 13
- PDF
DOI : 10.65136/ejbm.v10i3.20
Assessing the Impact of Pension Fund Administration on Economic Development in Nigeria

DOI : 10.65136/ejbm.v10i3.21

Clementina Ngozi Onyebuchi Chiazor ⁽¹⁾, Maria Oyedeji ⁽²⁾

(1) Department of Public Administration, University of Benin, Benin City, Edo State, Nigeria ,

(2) Department of Political Science and Public Administration, Benson Idahosa University, Benin City, Edo State, Nigeria

48-60

Abstract : 12

PDF : 5
- PDF
DOI : 10.65136/ejbm.v10i3.21
Understanding the Mechanisms of AI-Powered Virtual Assistants: Evaluating Their Impact on Consumer Decision-Making and Brand Loyalty as a Mediating Variable

DOI : 10.65136/ejbm.v10i3.22

Lazim Istiak ⁽¹⁾, Ahmed Imran Kabir ⁽²⁾, Antara Raisa Sohana ⁽³⁾, Humayra Afra Ibnat Sneha ⁽⁴⁾, Abu Saleh Md Sohel-Uz-Zaman ⁽⁵⁾, Abdullah Al Fahad ⁽⁶⁾

(1) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,

(2) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,

(3) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,

(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,

(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,

(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh

61-75

Abstract : 114

PDF : 18
- PDF
DOI : 10.65136/ejbm.v10i3.22

Perspective

Reframing Human Capital: The Strategic Role of Digital Literacy in 21st Century Workforce Development

DOI : 10.65136/ejbm.v10i3.18

Oluwatoyosi Deborah Adekoya ⁽¹⁾

(1) Department of Economics Education, Lagos State University of Education, Nigeria

15-22

Abstract : 11

PDF : 3
- PDF
DOI : 10.65136/ejbm.v10i3.18

Vol. 10 No. 3 (2025)

Original Research

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

The Reality of AI Usage in English Learning Among English-Major Students at Phu Yen University

Total Quality Management as a Strategic Driver for Sustainable Performance: Evidence from Bangladesh’s Banking Industry

Assessing the Impact of Pension Fund Administration on Economic Development in Nigeria

Understanding the Mechanisms of AI-Powered Virtual Assistants: Evaluating Their Impact on Consumer Decision-Making and Brand Loyalty as a Mediating Variable

Perspective

Reframing Human Capital: The Strategic Role of Digital Literacy in 21st Century Workforce Development

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