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Key Factors Influencing Automobile Purchase Behavior Among Consumers in Malaysia

DOI : 10.65136/ejbm.v9i2.55
Wong Wee Don (1), Tee Poh Kiong (2), Mutia Anggeraini Khalid (3), Morakinyo Dada (4)
(1) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(3) Affiliation: Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia
Abstract : 88
PDF : 83

Factors Affecting the Performance of Micro and Small Enterprises with the Mediating Role of Institutional Support Evidenced from Samara-Logia City Administration, Afar Region, Ethiopia

DOI : 10.65136/ejbm.v11i1.31
Abdu Kamil (1), Senapathy Marisennayya (2)
(1) Lecturer, Department of Management at Samara University, Ethiopia ,
(2) Associate Professor in the Department of Rural Development and Agricultural Extension at the College of Agriculture, Wolaita Sodo University, Ethiopia., Ethiopia
1-19
Abstract : 178
PDF : 92

PERCEIVED FACTORS INFLUENCING INTERNATIONAL INVESTMENT IN MALAYSIA

DOI : 10.65136/ejbm.v7i3.102
Abel Anafi Yusufua (1), Kantharow Apparavu (2), Jugindar Singh Katar Singh (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 24
PDF : 33

The Factors Influencing Digital Technologies Adoption in Green Supply Chain Innovation: Evidence from the Social Enterprises in Malaysia

DOI : 10.65136/ejbm.v8i1.86
Song Bee Lian (1)
(1) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 29
PDF : 26

Factors determining the adoption of green banking amongst commercial banks in Malaysia

DOI : 10.65136/ejbm.v3i1.176
Dhamayanthi Arumugam (1), Teresa Chirute (2)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 68
PDF : 64

WOMEN ENTREPRENEURSHIP IN SMES: A CROSS-SECTIONAL STUDY ON FACTORS INFLUENCING THEIR SUCCESS IN THE MALDIVES

DOI : 10.65136/ejbm.v7i2.106
Aishath Zidhuna Zulham (1), Ibiwani Alisa Hussain (2), Jugindar Singh Kartar Singh (3), Noraini Ahmad (4), Lim Li Chen (5)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia ,
(5) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 43
PDF : 53

THE MEDIATING EFFECT OF FEAR OF MISSING OUT ON CONSUMER BEHAVIOR IN THE POST COVID-19 ERA

DOI : 10.65136/ejbm.v7i3.96
Lee Kim Lian (1), Song Bee Lian (2), Karen Tsen Mung Khie (3)
(1) Taylor’s University Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Taylor’s University Malaysia, Malaysia
Abstract : 100
PDF : 35

Examine Factors that Influence the Purchase Decision amongst Gen Z: A Case Study of Little Red Book

DOI : 10.65136/ejbm.v9i4.36
Ng Kok Kok Meng (1), Latha-Rani Paniaselvam (2), Lee Karen (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 61
PDF : 130

SOCIAL MEDIA ACCEPTANCE IN PROMOTING DOMESTIC TOURISM TO LOCAL TOURISTS IN JAPAN

DOI : 10.65136/ejbm.v7i3.98
Reina Takahashi (1), Mutia Anggeraini Binti Khalid (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 25
PDF : 44

The Influence of Environmental Concern, Environmental Attitude and Environmental Social Responsibility on Green Buying Behaviour: Milk Tea

DOI : 10.65136/ejbm.v5i1.194
Lee Kah Wen (1), Benjamin Chan Yin Fah (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 24
PDF : 32

Factors Affecting Graduates’ Employability Skills: Quantitative Study on Employees in Brunei

DOI : 10.65136/ejbm.v9i3.49
Nur Sobirah Binti Mohammad Sulaimi (1), Patrick Han Kok Siew (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 41
PDF : 34

Factors Influencing the Adoption of Travel Experience Applications Among Local Tourists in Malaysia

DOI : 10.65136/ejbm.v9i3.47
Zack Ng Chun Ket (1), Tee Poh Kiong (2), Tajuddin A. Rashid (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 29
PDF : 28

THE FACTORS INFLUENCING THE POPULARITY OF TIKTOK AMONG GENERATION Z: A QUANTITATIVE STUDY IN YOGYAKARTA, INDONESIA

DOI : 10.65136/ejbm.v7i1.109
Aliyah Widyasari Putri Daryus (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 142
PDF : 87

MOBILE SHOPPING ACCEPTANCE AMONG MILLENNIALS IN MALAYSIA PUBLIC UNIVERSITY

DOI : 10.65136/ejbm.v6i1.131
Normalini Md Kassim (1), Wan Normila Mohamad (2), Zunirah Mohd Talib (3)
(1) Universiti Sains Malaysia & Management & Science University, Malaysia ,
(2) Universiti Teknologi MARA (UiTM), Malaysia ,
(3) Management & Science University (MSU), Malaysia
Abstract : 28
PDF : 99

A Study on Impulsive Buying Behaviour on TikTok among University Students in Indonesia, Java

DOI : 10.65136/ejbm.v9i4.33
Rahilah Ahmad (1), Patrick Han Kok Siew (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 91
PDF : 180

The Adoption of the Grab Pay Mobile Payment System by Foreign Students in Kuala Lumpur, Malaysia: Application of UTAUT Model

DOI : 10.65136/ejbm.v8i1.84
Radwan Mohamed Abdi (1), Ibiwani Alisa Hussain (2), Wong Huey Wern (3), Syazwani Yahaya (4), Raja Nazim Abdullah (5)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia ,
(5) Universiti Pendidikan Sultan Idris, Malaysia
Abstract : 29
PDF : 44

Growth of E-Sports Among the Youngsters in Malaysia

DOI : 10.65136/ejbm.v8i1.88
Gan Shaw Herng (1), Jugindar Singh Kartar Singh (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 36
PDF : 28

CRITICAL FACTORS THAT AFFECT THE SUCCESS OF FASHION CLOTHING BRANDS IN ULAANBAATAR, MONGOLIA

DOI : 10.65136/ejbm.v7i4.94
Misheel Davaadorj (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 29
PDF : 28

THE STUDY OF CUSTOMER SATISFACTION AMONG GRAB USERS IN KUALA LUMPUR, MALAYSIA

DOI : 10.65136/ejbm.v6i2.127
Atheria Kurniawati (1), Michele Shivaanii Sundra Raj (2), Jugindar Singh Kartar Singh (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 31
PDF : 39

The Factors that Influence the Adoption of E-wallet as Payment Method Among Gen Z in Klang Valley, Malaysia

DOI : 10.65136/ejbm.v9i1.59
Foo Zi Dong (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 106
PDF : 102

Factors Affecting Consumer Purchase Intention on TikTok Shop towards Beauty industry among Asia Pacific University Students

DOI : 10.65136/ejbm.v9i4.40
Tan Huey Yiin (1), Ninderpal Singh a/l Balwant Singh (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 113
PDF : 113

PERCEIVED DISCRIMINATION IN HIRING LGBT INDIVIDUALS IN THE ARTS & MEDIA SECTOR IN MALAYSIA: A QUALITATIVE STUDY

DOI : 10.65136/ejbm.v7i3.95
Dharshini Nelamagan (1), Subaashnii A/P Suppramaniam (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 68
PDF : 42

Precarious Work Among Generation Y in Malaysia: A Model Using Flexible Working Time and Employee Well-Being

DOI : 10.65136/ejbm.v9i1.57
I. A. Hussain (1), Jugindar Singh Kartar Singh (2), N. Ahmad (3), R. N. Abdullah (4), A. Subramaniam (5)
(1) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(2) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(3) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(4) School of Business and Management, Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) School of Business and Economics, Universiti Putra Malaysia, Selangor, Malaysia, Malaysia
Abstract : 91
PDF : 26

THE SUCCESS OF SHOPEE AS THE LEADING ONLINE SHOPPING PLATFORM AMONG CONSUMERS IN MALAYSIA

DOI : 10.65136/ejbm.v7i2.105
Raakesh A/L Arikrishnan (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 106
PDF : 247

Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70
Eugene Loo Zhi Le (1), Mutia Anggeraini Binti Khalid (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 48
PDF : 52
1 - 25 of 27 items 1 2 > >>