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The Adoption of the Grab Pay Mobile Payment System by Foreign Students in Kuala Lumpur, Malaysia: Application of UTAUT Model

DOI : 10.65136/ejbm.v8i1.84
Radwan Mohamed Abdi (1), Ibiwani Alisa Hussain (2), Wong Huey Wern (3), Syazwani Yahaya (4), Raja Nazim Abdullah (5)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia ,
(5) Universiti Pendidikan Sultan Idris, Malaysia
Abstract : 29
PDF : 44

COVID'19 INFLUENCE ON INTERNATIONAL STUDENTS INTENTION AND MOTIVATION TO STUDY IN MALAYSIA

DOI : 10.65136/ejbm.v5i2.160
Gohar Inam (1), Ihtisham Ullah (2), Jugindar Singh (3), Thilageswary Arumungam (4)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 27
PDF : 47

DETERMINANTS OF STUDENTS’ BEHAVIOURAL INTENTION TOWARDS GOOGLE CLASSROOM IN THE COVID-19 ERA: EVIDENCE FROM ZIMBABWEAN UNIVERSITIES.

DOI : 10.65136/ejbm.v6i2.129
William Makumbe (1), Munyaradzi Mutsikiwa (2)
(1) Great Zimbabwe University, Zimbabwe, Malaysia ,
(2) Great Zimbabwe University, Zimbabwe, Malaysia
Abstract : 77
PDF : 35

CRITICAL SUCCESS FACTORS FOR ENTREPRENEURIAL INTENTION AMONG FEMALE UNDERGRADUATES

DOI : 10.65136/ejbm.v6i4.117
Shafira Aurora Irawan (1), Jugindar Singh Kartar Singh (2), Subaashnii Suppramaniam (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 33
PDF : 40

Impact of Social Media Marketing Towards University Students’ Purchase Intention in the Fashion Industry in Kuala Lumpur

DOI : 10.65136/ejbm.v9i4.37
Pun Jih Sheng (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 92
PDF : 144

The Impact of Influencers in the Consumer Purchase Intention Among Females Towards Musical Products: A Quantitative Study

DOI : 10.65136/ejbm.v8i3.74
Dayangku Fatin Nurul Aniqah Binti Pengiran Jafaroddin (1), Noraini Binti Ahmad (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 35
PDF : 34

A QUANTITATIVE STUDY ON THE FACTORS INFLUENCING HIGHER EDUCATION INSTITUTIONS STUDENTS’ ACCEPTANCE OF MOBILE PAYMENTS IN KLANG VALLEY, MALAYSIA

DOI : 10.65136/ejbm.v6i3.120
Tasnim Fathima Binti Utman Ali (1), Michele Shivaanii Sundra Raj (2), Dr. Jugindar Singh Kartar Singh (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 44
PDF : 67

The Impact of Digital Marketing Strategies on Purchase Intention of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v8i4.62
Fathima Aathika Ahamed Lebbe (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 88
PDF : 104

Factors Affecting Consumer Purchase Intention on TikTok Shop towards Beauty industry among Asia Pacific University Students

DOI : 10.65136/ejbm.v9i4.40
Tan Huey Yiin (1), Ninderpal Singh a/l Balwant Singh (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 113
PDF : 113

MOBILE SHOPPING ACCEPTANCE AMONG MILLENNIALS IN MALAYSIA PUBLIC UNIVERSITY

DOI : 10.65136/ejbm.v6i1.131
Normalini Md Kassim (1), Wan Normila Mohamad (2), Zunirah Mohd Talib (3)
(1) Universiti Sains Malaysia & Management & Science University, Malaysia ,
(2) Universiti Teknologi MARA (UiTM), Malaysia ,
(3) Management & Science University (MSU), Malaysia
Abstract : 28
PDF : 99
1 - 10 of 10 items