Vol. 5 No. 2 (2020)

Original Research

• DIGITAL TOURISM: A POSSIBLE REVIVAL STRATEGY FOR MALAYSIAN TOURISM INDUSTRY AFTER COVID-19 PANDEMIC

  DOI : 10.65136/ejbm.v5i2.159

  Gohar Inam ⁽¹⁾, Ihtisham Ullah ⁽²⁾, Jugindar Singh ⁽³⁾, Thilageswary Arumungam ⁽⁴⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia ,

  (4) , Malaysia

  Abstract : 182

  PDF : 73

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  DOI : 10.65136/ejbm.v5i2.159

• COVID'19 INFLUENCE ON INTERNATIONAL STUDENTS INTENTION AND MOTIVATION TO STUDY IN MALAYSIA

  DOI : 10.65136/ejbm.v5i2.160

  Gohar Inam ⁽¹⁾, Ihtisham Ullah ⁽²⁾, Jugindar Singh ⁽³⁾, Thilageswary Arumungam ⁽⁴⁾

  (1) Asia Pacific University of Technology & Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

  (4) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia

  Abstract : 76

  PDF : 87

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  DOI : 10.65136/ejbm.v5i2.160

• DIVERSIFICATION, INNOVATION, AND DIGITALISATION: AN EFFECTIVE VACCINE FOR SURVIVAL OF PAKISTAN’S SMES AMIDST COVID'19

  DOI : 10.65136/ejbm.v5i2.161

  Gohar Inam ⁽¹⁾, Ihtisham Ullah ⁽²⁾, Jugindar Singh ⁽³⁾, Thilageswary Arumungam ⁽⁴⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology & Innovation, Malaysia ,

  (3) Asia Pacific University of Technology & Innovation, Malaysia ,

  (4) Asia Pacific University of Technology and Innovation, Malaysia

  Abstract : 56

  PDF : 69

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  DOI : 10.65136/ejbm.v5i2.161

• THE IMPACTS OF PRICE OF THE PRODUCT, QUALITY OF PRODUCT, CUSTOMER SERVICE AND CUSTOMER BEHAVIOUR TOWARDS CUSTOMER LOYALTY IN KLANG VALLEY

  DOI : 10.65136/ejbm.v5i2.162

  Nor Fazlynn Binti Hamidi ⁽¹⁾, Thilageswary Arumungam ⁽²⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia

  Abstract : 69

  PDF : 121

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  DOI : 10.65136/ejbm.v5i2.162

• FACTORS INFLUENCING ORGANISATIONAL STRESS AMONG EDUCATORS IN HIGHER EDUCATION IN BRUNEI DARUSSALAM

  DOI : 10.65136/ejbm.v5i2.163

  Nur Amirah Haziqah Binti Airwan ⁽¹⁾, Thilageswary Arumungam ⁽²⁾

  (1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

  (2) Asia Pacific University of Technology & Innovation, Malaysia

  Abstract : 57

  PDF : 83

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  DOI : 10.65136/ejbm.v5i2.163