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Growth of E-Sports Among the Youngsters in Malaysia

DOI : 10.65136/ejbm.v8i1.88
Gan Shaw Herng (1), Jugindar Singh Kartar Singh (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 36
PDF : 28

Influence of Emotional and Social Intelligence on Employee Retention in Malaysia's ICT Sector: The Mediating Role of Employee Engagement

DOI : 10.65136/ejbm.v9i2.54
Trinity True Jefveleon (1), Jugindar Singh Kartar Singh (2), Muhammad Umar Islam (3), Noraini Binti Ahmad (4)
(1) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia
Abstract : 29
PDF : 23

The Adoption of the Grab Pay Mobile Payment System by Foreign Students in Kuala Lumpur, Malaysia: Application of UTAUT Model

DOI : 10.65136/ejbm.v8i1.84
Radwan Mohamed Abdi (1), Ibiwani Alisa Hussain (2), Wong Huey Wern (3), Syazwani Yahaya (4), Raja Nazim Abdullah (5)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia ,
(5) Universiti Pendidikan Sultan Idris, Malaysia
Abstract : 29
PDF : 44

Impact of Social Media Marketing Towards University Students’ Purchase Intention in the Fashion Industry in Kuala Lumpur

DOI : 10.65136/ejbm.v9i4.37
Pun Jih Sheng (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 92
PDF : 144

MOBILE SHOPPING ACCEPTANCE AMONG MILLENNIALS IN MALAYSIA PUBLIC UNIVERSITY

DOI : 10.65136/ejbm.v6i1.131
Normalini Md Kassim (1), Wan Normila Mohamad (2), Zunirah Mohd Talib (3)
(1) Universiti Sains Malaysia & Management & Science University, Malaysia ,
(2) Universiti Teknologi MARA (UiTM), Malaysia ,
(3) Management & Science University (MSU), Malaysia
Abstract : 28
PDF : 99

The Factors Influencing Digital Technologies Adoption in Green Supply Chain Innovation: Evidence from the Social Enterprises in Malaysia

DOI : 10.65136/ejbm.v8i1.86
Song Bee Lian (1)
(1) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 28
PDF : 25

PERCEIVED FACTORS INFLUENCING INTERNATIONAL INVESTMENT IN MALAYSIA

DOI : 10.65136/ejbm.v7i3.102
Abel Anafi Yusufua (1), Kantharow Apparavu (2), Jugindar Singh Katar Singh (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 24
PDF : 33

Examine Factors that Influence the Purchase Decision amongst Gen Z: A Case Study of Little Red Book

DOI : 10.65136/ejbm.v9i4.36
Ng Kok Kok Meng (1), Latha-Rani Paniaselvam (2), Lee Karen (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 60
PDF : 129

SOCIAL MEDIA ACCEPTANCE IN PROMOTING DOMESTIC TOURISM TO LOCAL TOURISTS IN JAPAN

DOI : 10.65136/ejbm.v7i3.98
Reina Takahashi (1), Mutia Anggeraini Binti Khalid (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 25
PDF : 44

The Influence of Environmental Concern, Environmental Attitude and Environmental Social Responsibility on Green Buying Behaviour: Milk Tea

DOI : 10.65136/ejbm.v5i1.194
Lee Kah Wen (1), Benjamin Chan Yin Fah (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 24
PDF : 32

THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOUR IN KLANG VALLEY MALAYSIA

Zainab Oumme Fauzee (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 35
PDF : 25

THE SUCCESS OF SHOPEE AS THE LEADING ONLINE SHOPPING PLATFORM AMONG CONSUMERS IN MALAYSIA

DOI : 10.65136/ejbm.v7i2.105
Raakesh A/L Arikrishnan (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 99
PDF : 237

Factors Affecting the Performance of Micro and Small Enterprises with the Mediating Role of Institutional Support Evidenced from Samara-Logia City Administration, Afar Region, Ethiopia

DOI : 10.65136/ejbm.v11i1.31
Abdu Kamil (1), Senapathy Marisennayya (2)
(1) Lecturer, Department of Management at Samara University, Ethiopia ,
(2) Associate Professor in the Department of Rural Development and Agricultural Extension at the College of Agriculture, Wolaita Sodo University, Ethiopia., Ethiopia
1-19
Abstract : 175
PDF : 86

WOMEN ENTREPRENEURSHIP IN SMES: A CROSS-SECTIONAL STUDY ON FACTORS INFLUENCING THEIR SUCCESS IN THE MALDIVES

DOI : 10.65136/ejbm.v7i2.106
Aishath Zidhuna Zulham (1), Ibiwani Alisa Hussain (2), Jugindar Singh Kartar Singh (3), Noraini Ahmad (4), Lim Li Chen (5)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia ,
(5) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 43
PDF : 53

THE STUDY OF CUSTOMER SATISFACTION AMONG GRAB USERS IN KUALA LUMPUR, MALAYSIA

DOI : 10.65136/ejbm.v6i2.127
Atheria Kurniawati (1), Michele Shivaanii Sundra Raj (2), Jugindar Singh Kartar Singh (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 31
PDF : 39

The Factors that Influence the Adoption of E-wallet as Payment Method Among Gen Z in Klang Valley, Malaysia

DOI : 10.65136/ejbm.v9i1.59
Foo Zi Dong (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 104
PDF : 101

Impact of Local Food as a Tourist Destination Attraction

DOI : 10.65136/ejbm.v9i1.56
Matthew Attahiru Gana (1), Kashif Hussain (2)
(1) Department of Tourism Studies, Faculty of Social Sciences, National Open University of Nigeria, Jabi-Abuja, Nigeria, Malaysia ,
(2) School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia
Abstract : 95
PDF : 57

The Impact of Digital Marketing Strategies on Consumers' Online Buying Behaviour of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i1.61
Balaraman a/l Rajendran (1), Ninderpal Singh a/l Balwant Singh (2)
(1) SEGi College Kuala Lumpur, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia
Abstract : 85
PDF : 27

Key Factors Influencing Automobile Purchase Behavior Among Consumers in Malaysia

DOI : 10.65136/ejbm.v9i2.55
Wong Wee Don (1), Tee Poh Kiong (2), Mutia Anggeraini Khalid (3), Morakinyo Dada (4)
(1) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(3) Affiliation: Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, 57000 Kuala Lumpur, Malaysia, Malaysia
Abstract : 88
PDF : 80

Factors Affecting Consumer Purchase Intention on TikTok Shop towards Beauty industry among Asia Pacific University Students

DOI : 10.65136/ejbm.v9i4.40
Tan Huey Yiin (1), Ninderpal Singh a/l Balwant Singh (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 112
PDF : 110

Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70
Eugene Loo Zhi Le (1), Mutia Anggeraini Binti Khalid (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 47
PDF : 52

Factors Influencing the Adoption of Travel Experience Applications Among Local Tourists in Malaysia

DOI : 10.65136/ejbm.v9i3.47
Zack Ng Chun Ket (1), Tee Poh Kiong (2), Tajuddin A. Rashid (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 28
PDF : 28

CONTENT MARKETING EFFECTIVENESS TOWARDS CONSUMER’S PERSPECTIVE ON THE NEW PRODUCT LAUNCH. INVESTIGATION STUDY AMONG YOUNG ADULTS IN INDONESIA

DOI : 10.65136/ejbm.v6i4.116
Winata J. (1), Ibiwani Alisa Hussain (2), Noraini Ahmad (3), Abdullah R.N. (4), Majid M. (5)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) , Malaysia ,
(4) Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) Universiti Teknologi MARA Cawangan Johor, Johor, Malaysia, Malaysia
Abstract : 26
PDF : 37
1 - 23 of 23 items