Vol. 9 No. 1 (2024)

This published issue examines contemporary developments in tourism, workforce management, financial technology, and consumer engagement in a rapidly evolving digital and post‑pandemic environment. It explores the role of local food in enhancing tourist destination attractiveness and investigates precarious work conditions among Generation Y within flexible working arrangements. The issue further analyses tourists’ intention to visit Malaysia in the post‑pandemic era and evaluates the adoption of e‑wallets as a payment method among Gen Z consumers. In addition, it highlights effective project management practices and assesses the influence of digital marketing strategies on students’ online purchasing behaviour.

DOI: https://doi.org/10.65136/ejbm.v9i1

Published: 2024-03-01

Original Research

Impact of Local Food as a Tourist Destination Attraction

DOI : 10.65136/ejbm.v9i1.56

Matthew Attahiru Gana ⁽¹⁾, Kashif Hussain ⁽²⁾

(1) Department of Tourism Studies, Faculty of Social Sciences, National Open University of Nigeria, Jabi-Abuja, Nigeria, Malaysia ,

(2) School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia

Abstract : 131

PDF : 95
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DOI : 10.65136/ejbm.v9i1.56
Precarious Work Among Generation Y in Malaysia: A Model Using Flexible Working Time and Employee Well-Being

DOI : 10.65136/ejbm.v9i1.57

I. A. Hussain ⁽¹⁾, Jugindar Singh Kartar Singh ⁽²⁾, N. Ahmad ⁽³⁾, R. N. Abdullah ⁽⁴⁾, A. Subramaniam ⁽⁵⁾

(1) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,

(2) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,

(3) School of Business, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,

(4) School of Business and Management, Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,

(5) School of Business and Economics, Universiti Putra Malaysia, Selangor, Malaysia, Malaysia

Abstract : 125

PDF : 43
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DOI : 10.65136/ejbm.v9i1.57
Examining Intention to Visit Malaysia in the Post-Pandemic Era: A Survey Based Inquiry into Tourist Perspectives

DOI : 10.65136/ejbm.v9i1.58

Irene Halim ⁽¹⁾, Ng Kok Meng ⁽²⁾

(1) School of Marketing & Management, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,

(2) School of Marketing & Management, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia

Abstract : 113

PDF : 80
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DOI : 10.65136/ejbm.v9i1.58
The Factors that Influence the Adoption of E-wallet as Payment Method Among Gen Z in Klang Valley, Malaysia

DOI : 10.65136/ejbm.v9i1.59

Foo Zi Dong ⁽¹⁾, Harjinder Kaur ⁽²⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 149

PDF : 169
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DOI : 10.65136/ejbm.v9i1.59
Effective Project Management Practices in Private Organizations in Tanzania

DOI : 10.65136/ejbm.v9i1.60

Joyce Singu Kilinga ⁽¹⁾, Jugindar Singh Kartar Singh ⁽²⁾, Noraini Ahmad ⁽³⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 136

PDF : 97
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DOI : 10.65136/ejbm.v9i1.60
The Impact of Digital Marketing Strategies on Consumers' Online Buying Behaviour of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i1.61

Balaraman a/l Rajendran ⁽¹⁾, Ninderpal Singh a/l Balwant Singh ⁽²⁾

(1) SEGi College Kuala Lumpur, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia

Abstract : 117

PDF : 67
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DOI : 10.65136/ejbm.v9i1.61